ZUmRUn and ZumTri (the triathalon version) are the next step in running technology. CHips and radio frequency identification tags can now be used by runners that allow for them to be accuratly timed. Friends and family can sign up to receive texts as the athelete crosses certain milestones of the course, etc. It was used in a marathon in Disneys wide world of sports. Marketers bellieve thatthat in the future participants will select venues based on technology being used there. Below is an example of ZumTri results streamlined to a computer. WOO!
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