This is a little off topic but I did see a really cool fake shoe ad online the other day where you could use social media, get discounts, interact with people, by wearing a special rfid shoe and stepping on a mat. It is not a real technology yet but it could be...it would be neat if you can get a free drink at a bar, meet a facebook friend, etc. just by wearing sneakers and stepping on a mat. it is hard to explain but it is really cool, go to this website to check a video about this for yourself
http://adsoftheworld.com/blog/rfid_in_shoes
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