Tuesday, February 15, 2011
RFID in Professional sports business...COOL! WOO!
I'm excited! Want to know why? Well I just learned The Seattle Seahawks Qwest Field and the Philadelphia Eagles Linoln Financial Stadium deploy an RFID payment system called PowerPay. They were created by Smart Systems Technologies and they work by linking the readers to POS (point of sale) terminals. Fans can register online to obtain the readers and tags and studies have shown it speeds up sales transactions to two times faster than cash and 6 times faster than credit/debit cards. It can also be used as a promotional tool linking special savings and rewards programs based on usage. SST Cheif technological officer Michael Richardson believes RFID technology can do the same for consumers as it does for inventory and product ID. The Seahawks and Eagles obviously buy into it, and other teams in the NFL, MLB, NBA are too as this type of payment system is being implemented at many homes of our favorite profesional sports teams
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